As a group we decided we wanted to target our brand to an audience of a similar age to ourselves; 19-25 year olds. We also decided we wanted to have a funny channel that focused on interesting topics yet presented with a comical twist.
25 word pitch for our channel & brand:
'A comical channel focused on debunking common myths with a light hearted twist, targeted at a young audience'
- Although this is a vague pitch - it gives the idea of what our channel is about.
- We want to debunk different myths in each episode - some may be sent in by viewers, others would be thought of by the channel.
- We wanted the channel to be funny whilst still presenting the facts. This means probably staying away from hard hitting topics but still tackling relevant topics.
- We want young presenters / reporters - similar to the age of the audience - to make the production more interactive and relatable for the audience.
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