To give an idea of existing colour schemes and title sequences, I had a look at the branding of some existing popular tv shows.
The branding for Gok's Clothes Roadshow is targeted towards a female audience. Although the majority of the logo is in monochrome colours, the hanger having from 'roadshow' is in pink. I like the idea of using simple monochrome colours for the text but then using some accent colours around it to stand out. We could do this with our logo by making 'Steal The Style' monochrome in colour and then using other colours around the title to act as little accent colours.
The branding for Loose Women is targeted towards a female audience. This is apparent through the logo as the main colour is a red / pink. The other colours (green and yellow) are in a slight pastel colour which can be considered more feminine than the use of bright, bold colours. The title of the programme also suggests the programme is for women. I like the idea of using boxes around the words in slightly different variations of the background colours, I also like the idea of using two slightly different fonts for the logo. We could use elements of this in our logo by choosing variations of the background colours for the boxes around the text and by choosing slightly different fonts for the text.
The branding for Lorraine can also be seen to be targeted towards a female audience. The main reasoning behind this is the pink colour used for the text. I like the simplicity of the logo, however, I think this will be too simple for our show. Fashion programmes tend to have a more complex logo (such as Gok's Clothes Roadshow, Project Runway and RuPaul's Drag Race) whilst the chat show programmes tend to have a more simple logo (such as Loose Women, Lorraine and This Morning). We could use elements from both types of logo as our show is a fashion chat show (a combination of the types of show who's logos I have researched). I like the idea of using a san serif font for the text to give it a more modern, contemporary feel but combining it with ideas from the more complex logos like a slanted box around the words such as that used in the Project Runway logo.
The branding for Project Runway is targeted towards a female audience. This can be deciphered from the prominent use of the colour pink in their logo. The slant of the logo simulates that of a runway - linking the logo to the theme of the programmes. I like the idea of using subtle techniques like this to link the programme with its logo - a similar technique could be used in our logo.
The branding for RuPaul's drag race is the brightest and boldest one I have researched. The bold pink colour, the graphic of the tiara and RuPaul's outfit (as well as the show's subject matter) would suggest the target audience being those interested in drag. Research has shown that 'heterosexual girls (and a lot of them quite young) almost match the gay man target audience one-to-one' [1], the logo reflects this audience demographic. I like that the logo embodies the theme of the programme, I would like to do something similar with our logo, however with a less complex design.
The branding for This Morning is very gender neutral in terms of the colours chosen. The green does not exclude males or females, therefore the branding suggests the programme is suitable for any gender audience. The scheduling, however, suggests that the programme is targeted towards house wives due to the mid morning time slot. In our logo, we will use gender neutral colours as we aim to cater for both males and females and therefore do not want to exclude either gender with our branding.
We wanted to ensure that our show appeals to both males and females, therefore the colours we have chosen for our colour palette are neutral and non gender specific e.g. we have stayed away from the pink and blue colours so that no one is excluded by the colours used. This is the colour palette we were aiming for:
Myself and Melissa both had a go at creating the logo for the show. We then would choose the design we liked better and thought would suit the show better.
Melissa's original ideas:
Melissa originally had the idea of incorporating hangers into the logo so establish the theme of fashion and clothing. I really liked this idea and feel that it is a lot more complex than my design, however, we were unsure how to incorporate colour into the logo (something it would definitely need).
My original ideas:
Originally I had the idea of using hangers in the background - this is for the same reason Melissa used hangers in her design - to establish the theme of clothing and fashion. I like the changing background colour so I also used this in my other idea for the logo.
For my second idea, I decided to create different graphics - keeping the title in the same position but changing the colours and design of each graphic. The colours used in the graphics are from the colour palette - so all the colours are neutral and do not exclude either gender.
To go along with the logo / opening titles - I decided to make a sting which would be used to introduce each segment of the show. It has the same theme as the opening titles to help establish the brand - the repetition of the colours and the same style of music helps to build the brand.
Originally I had wanted to use a dark, muted pink colour for one of the backgrounds, however, we agreed this would be too feminine and may exclude the male audience. For this reason, this pink colour got replaced with the red background.
This research has shown me the importance of colour in the branding and target audience for the show. The branding has the power to influence who feels welcome to watch the show and which audience is suitable for the subject matter. Following this we chose a neutral colour palette for our audience of males and females.
Sources:
[1] https://medium.com/clippings-autumn-2017/almost-half-of-drag-race-fans-are-straight-girls-according-to-research-616ff76a4c02
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