Although we are not picking trends for the pitch (as the current trends will be different to the ones for the time of broadcast), I thought it would be good to get an idea of where these trends can be found.
Trends can be seen on catwalks, in magazines, through celebrity street style, social media influencers and other fashion programmes.
Elle Magazine did an article on current trends - this is one example of how we will find fashion trends for the programme.
https://www.elle.com/fashion/g15562179/8-things-we-wanted-to-buy-this-week-but-didnt/
Social Media influencers are often sent current trends to promote for brands. This provides a good platform to get inspiration for current fashion trends which magazines might overlook - helping us to fit with our aim of providing unique, anti-mainstream fashion advice.
This is an example from fashion blogger Lissy Roddy - promoting a current trend for the brand Lasula Boutique.
The presenters will discuss the current trends for each gender before focusing on one trend and showing how this can be styled with other items from the high street to create an on trend yet original look. This is followed by a VT where a reporter will go around high street stores to show where this trend can be found for the best price. This trend is then voted hot or not in the studio by the audience with paddles - the trend is then placed on the hot or not board.
Not on the High Street
During a feedback session on our idea with Helen she suggested looking into small independent businesses as this fits with our idea of looking at the non mainstream side of fashion. Small independent stores / businesses usually have a limited number of items with the same design, meaning the customers can find more original / unique items.
Melissa went out into Margate to get an idea of what sort of clothing is available in independent stores and therefore whether this would work as a segment. She found a few different independent stores which all stocked different types of items - this would be perfect for this segment as we would be able to use a VT to explore these different stores and show to the audience where they can find more unique and original items to help them stand out from the crowd (which is one of the aims of our show).
The studio part of this section would feature an interview with an independent store owner who will be questioned on topics such as what they sell, where they get their inspiration for their designs, what they feel independent stores offer over mainstream chain brands and the pros and cons of running an independent store. The VT will go out into the guest's store (and potentially other independent stores) to show what they sell whilst providing the audience with information on how to support local businesses like these. Customers in the store could then be interviewed on their opinion of independent stores which will hopefully help the audience to relate to the topic as they can identify with the customers.
At the end of the section, the audience will rate the topic of 'independent stores' hot or not - the topic will then be placed on the hot or not board.
Very Vintage
Since there has been a rise in vintage fashion (http://www.bbc.co.uk/news/uk-england-17667524) we thought it would be a good idea to include this as a segment in the show. Buying vintage / retro / thrifted clothes increases the chances of the items being unique as some of the items are one of a kind or were only available a long time ago meaning very few people will have the same piece. This fits with the premise of the show as vintage items aren't mainstream and will help our audience dress differently from the crowd.
Videos about thrifting have been very popular on YouTube but the topic has barely been discussed on TV - this shows an opening in the market for this topic to be discussed and also adds to the idea that our show is unlike anything seen on TV before.
Personally, the only issue I have had with buying vintage clothing is not knowing where to look to find the best items for the best price. Therefore, this section can be used to inform the audience about where they can go vintage shopping and how they can find the best pieces. The studio section of this segment would involve the presenters discussing their top 5 tips on shopping in vintage markets. The accompanying VT will then be a fun challenge where the presenters go out to a vintage market with a budget and try to piece together an outfit following the tips they have just provided in the studio. They could either buy the outfit or just take a picture in the outfit and display it to the studio audience back in the studio - the audience will then rate one outfit hot and the other not which will then be placed on the board.
Vintage Fairs often travel around the country. London is possibly the closest / easiest place for people to travel to. There is a Vintage Fair in February in London which could be used for the VT if the idea goes ahead.
Digging through the wardrobe of...
The idea for this section came from my original idea of a style swap programme (which was inspired by a Made In Chelsea segment where members of the cast go through each others' wardrobes and piece together an outfit they think is in the style of the person who's wardrobe it is).
The guest would potentially be a small fashion blogger or someone with an original sense of style.
The section will finish with the audience rating the outfit pieced together by the guest 'hot or not'.
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