Finding information on E4 proved to be difficult but eventually I found a research and insight document put together by Channel 4 to showcase the statistics and figures of their different channels (including E4).
The main findings from this research were:
- E4 is popular in the 16-34 age range - we need to ensure our programming is targeted towards this audience. We pitched Steal The Style to a target audience of 16-50 year olds - the majority of this is included in E4's target audience - however, E4 still shows to have some interest with people above their core age range meaning our show should still appeal to our whole original target audience.
- Our show will appeal to all ages outlined in the target audience by featuring fashion trends for both older and younger people (or showing how specific trends can be styled differently to suit different ages).
- "brilliant comedy" suggests that the tone of the programming for E4's platform must be light-hearted, entertaining and comical - we need to embody this in Steal The Style by making the conversation between the presenter comical by having banter between them and also with the audience
- "E4 is more than just an entertainment brand, it's a lifestyle" - our show needs to feed into this lifestyle by incorporating the values of E4.
- We pitched for our show to have a presenter with a similar personality to Georgia Toffolo - a cast member of the E4 show Made In Chelsea - this should help our programme appeal to E4's target audience as she has proved to be successful on Made In Chelsea and so someone with a similar personality should have similar success with our show.
Resource:
https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjBoYjWlt3ZAhVQF8AKHVodCSoQFggpMAA&url=http%3A%2F%2Fwww.channel4.com%2Fmedia%2Fdocuments%2Fcommissioning%2FRESEARCH%2FResearchPowerPoint.ppt&usg=AOvVaw0Ruc8C5vIgUn1gd8gBzJSX
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