I used some of the existing research as a starting point but then decided to look further into the trends they found so that we can begin to think about how we will style some of these for the 'trends on screen' and the catwalk.
Melissa's research:
One of the trends that seemed to stand out among everyone's research was pastel colours. I decided to do more research into this to see how we could incorporate this into the segment.
The pastel colouring "brings luxury to mind, candies and innocence."[1] This fits with what we aim to achieve with our show - we want to take high end, fashionable clothing and show how this can be affordable and styled different from the mainstream.
A Spring / Summer way to style pastels is by pairing the pastel colour with a light neutral colour such as white. As our show is going live in April, we need to target the trends to be worn in the Spring / Summer season.
"Popping on Neutrals: Think a white outfit with a pale pink coat. When the look is a simple colored one, the added pastel really does capture one’s attention and give the whole thing a sweet appeal. A touch of innocence, a touch of summer and a touch of everything sugary place this particular style at the top of your wardrobe designs." [1]
Different pastel colours are also suited towards different skin tones.
People with lighter skin tones are suggested to wear pastel blues and purples to avoid being washed out by the peachier toned pastel colours. Darker skin tones work well with every pastel colour but especially the pinks / peaches as this adds warmth to this complexion. [1]
Another trend that stood out to me was plaid. This is a classic trend which seems to cycle around quite often - therefore this is great for an audience who want affordable fashion - they can buy a plaid item and bring it out whenever the trend cycles round.
A common way of styling plaid is with a simple block colour. The plaid is a statement in itself so only needs to be paired with something very simple e.g. a pair of plaid trousers can be paired with a black t shirt to give an effortless classic look. [1]
However, this may not be the way to go with how we would style plaid in the show as this is quite a mainstream look. It will be difficult to strike a balance between what the audience would feel confident wearing whilst attempting to put together an outfit which really opposes the mainstream.
A more unique way of styling plaid is by clashing two plaid prints together. To pull off this look effectively the colours in each plaid item should compliment each other. The only issue with this is that it is far more out there which means the audience may not have the confidence to wear it. E.g. in this example both plaid pieces have cream and purple colours - however, one item involves more of the purple colour whilst the other involves more of the cream colour. [2]
The trench coat trend is another one which seems to come back into style frequently - again meaning that this is a good affordable option for the audience.
The way in which to style the trench coat is dependent on what style of clothing it has been paired with. If worn with a dress, the belt should be tied behind the back so that the dress is on show. If worn with a jumper and jeans the coat should be tied at the front. To make the coat the statement piece of the outfit it should be worn with all black e.g. with a black dress or black jumper and jeans. [3]
The first trend for men's fashion which interested me was pattern mixing - this has been something to avoid with fashion in the past so I thought it would be interesting to find out how this can be done whilst keeping on trend.
Pattern mixing can be done by mixing different variations of the same pattern of mixing multiple different patterns together. It's important to co ordinate the colours used in the patterns - colours should either compliment each other such as navy blue and cream or they should be tonally similar such as oranges, browns etc. [4]
A popular pattern to mix is checks. This is due to many different sizes of checks being available and therefore are easier to mix. It is recommended that checks should be mixed with different sized checks or other micro prints. [4]
There are three ways to mix stripes together. “The first is to keep them uniform throughout your outfit. The second is to vary the width of the stripes on your trousers and top. And the third is to wear vertical stripes on your torso and horizontal stripes on your legs.” [4] Stripes can also be paired with geometric shapes for a different look.
Below shows an example of how patterns can be mixed using the tones in the clothing. A paisley shirt has been mixed with a check suit - the orange / brown toned colours have remained constant through the items making the outfit work. I like this idea of using tonally similar colours, therefore if we are to use this trend in the show, I would like to do something similar but with lighter, neutral shades for a more Spring / Summer look.
The sportswear trend also stood out as a popular trend for this Summer. Zip up turtlenecks and garments with sporty stripes featured are extremely popular. Lightweight sports jackets are popular as they are ideal for layering in Spring / Summer. They can be paired over a simple outfit (white t shirt and jeans) to give the whole look a sporty, 'athleisure' look. [5]
The final trend I wanted to research was floral shirts as this has always been a bit dreaded by people - we want to break this fear and show how the floral shirt can be styled in a way where the audience feel comfortable but still manage to stand out from the crowd.
One way of wearing the floral shirt is by choosing a loose fitting one and buttoning it up. This can then be paired with jeans. This gives a very summery, casual look and therefore is not too intimidating for the audience to try. [6]
The shirt can also be worn open over a plain t shirt which is either white or compliments the colours in the shirt e.g. a burgundy shirt could be worn under a navy shirt which features a burgundy floral design.
Conducting this research has allowed me to get a clearer idea of which trends we can use in the Steals of the Season section and how we can style them in a way which fits with our pitch - to be an affordable fashion trend which is styled in a way which enables the audience to stand out from the crowd yet still feel comfortable in what they're wearing.
[1] https://glowsly.com/pastel-clothing-trend/
[2] http://dresslikeaparisian.com/how-to-wear-plaid/
[3] https://fustany.com/en/fashion/style-ideas/10-styling-tips-to-wear-a-trench-coat
[4] http://www.fashionbeans.com/article/pattern-mixing-guide/
[5]http://www.fashionbeans.com/2015/mens-athleisure-trend/
[6] https://theidleman.com/manual/advice/how-wear-floral-prints/
The way in which to style the trench coat is dependent on what style of clothing it has been paired with. If worn with a dress, the belt should be tied behind the back so that the dress is on show. If worn with a jumper and jeans the coat should be tied at the front. To make the coat the statement piece of the outfit it should be worn with all black e.g. with a black dress or black jumper and jeans. [3]
The first trend for men's fashion which interested me was pattern mixing - this has been something to avoid with fashion in the past so I thought it would be interesting to find out how this can be done whilst keeping on trend.
Pattern mixing can be done by mixing different variations of the same pattern of mixing multiple different patterns together. It's important to co ordinate the colours used in the patterns - colours should either compliment each other such as navy blue and cream or they should be tonally similar such as oranges, browns etc. [4]
A popular pattern to mix is checks. This is due to many different sizes of checks being available and therefore are easier to mix. It is recommended that checks should be mixed with different sized checks or other micro prints. [4]
There are three ways to mix stripes together. “The first is to keep them uniform throughout your outfit. The second is to vary the width of the stripes on your trousers and top. And the third is to wear vertical stripes on your torso and horizontal stripes on your legs.” [4] Stripes can also be paired with geometric shapes for a different look.
Below shows an example of how patterns can be mixed using the tones in the clothing. A paisley shirt has been mixed with a check suit - the orange / brown toned colours have remained constant through the items making the outfit work. I like this idea of using tonally similar colours, therefore if we are to use this trend in the show, I would like to do something similar but with lighter, neutral shades for a more Spring / Summer look.
The sportswear trend also stood out as a popular trend for this Summer. Zip up turtlenecks and garments with sporty stripes featured are extremely popular. Lightweight sports jackets are popular as they are ideal for layering in Spring / Summer. They can be paired over a simple outfit (white t shirt and jeans) to give the whole look a sporty, 'athleisure' look. [5]
The final trend I wanted to research was floral shirts as this has always been a bit dreaded by people - we want to break this fear and show how the floral shirt can be styled in a way where the audience feel comfortable but still manage to stand out from the crowd.
One way of wearing the floral shirt is by choosing a loose fitting one and buttoning it up. This can then be paired with jeans. This gives a very summery, casual look and therefore is not too intimidating for the audience to try. [6]
The shirt can also be worn open over a plain t shirt which is either white or compliments the colours in the shirt e.g. a burgundy shirt could be worn under a navy shirt which features a burgundy floral design.
Conducting this research has allowed me to get a clearer idea of which trends we can use in the Steals of the Season section and how we can style them in a way which fits with our pitch - to be an affordable fashion trend which is styled in a way which enables the audience to stand out from the crowd yet still feel comfortable in what they're wearing.
[1] https://glowsly.com/pastel-clothing-trend/
[2] http://dresslikeaparisian.com/how-to-wear-plaid/
[3] https://fustany.com/en/fashion/style-ideas/10-styling-tips-to-wear-a-trench-coat
[4] http://www.fashionbeans.com/article/pattern-mixing-guide/
[5]http://www.fashionbeans.com/2015/mens-athleisure-trend/
[6] https://theidleman.com/manual/advice/how-wear-floral-prints/
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