I was in charge of the first half of the show so had the ultimate say over the content in this half, however, Melissa and I reviewed each other's half to make sure the content was consistent.
Teaser
Final teaser:
Teaser
Final teaser:
Previous versions of the teaser trailer teased all the segments of the show. However, after a meeting with Helen, myself and Melissa decided to only tease half of the show as this is the convention for programmes like ours. We also fed back that the clip for 'Old To New' needed to be changed as the previous clip used already had writing (describing where the clothing items were from) layered over the top - this made it confusing for the audience as there were two layers of text. We also noticed from the rehearsals that Adeline says "Coming up on tonight's show" in the studio but the teaser also began with "Coming up in tonight's show" - as we preferred this being said in the studio we fed back to the VT team that this line needed to be removed from the teaser.
VT 1 - Presenter Challenge
Rough cut:
This rough cut only featured the first half of the VT.
Feedback:
- Whilst we liked the sting style introduction to the VT we felt the colours didn't match with the style of the rest of the programme. The style fitted with our initial pitch but our idea had changed a lot since then. We fed back that the sting may work if the colours were the same as those used in the studio e.g. the rustic orange background, however, the VTs in the second half don't feature the sting as they don't work with their style of VT so to keep the VTs consistent over the entire programme, the VTs needed to be removed.
- The rough cut was quite slow paced, so we provided feedback to the VT team and suggested that the injected more energy into it. This could be done through speeding up some of the clips and making the cuts between shots quicker.
- The team had to re shoot further footage to get more of Alfie going in and out of shops - this was to add to the time pressure of the challenge. At first the VT didn't show much of a challenge - this is why we wanted to emphasise the element of time pressure by making it more fast paced.
- At the end of the the fine cut, Alfie pronounced Adeline's name wrong so we asked them if they could cut this piece out so that Alfie just says "I've got a few surprises..." - the audio was also out of sync for this so we asked if this could be resolved.
Final cut:
Rough cut:
This rough cut only featured the first half of the VT.
Feedback:
- Whilst we liked the sting style introduction to the VT we felt the colours didn't match with the style of the rest of the programme. The style fitted with our initial pitch but our idea had changed a lot since then. We fed back that the sting may work if the colours were the same as those used in the studio e.g. the rustic orange background, however, the VTs in the second half don't feature the sting as they don't work with their style of VT so to keep the VTs consistent over the entire programme, the VTs needed to be removed.
- The rough cut was quite slow paced, so we provided feedback to the VT team and suggested that the injected more energy into it. This could be done through speeding up some of the clips and making the cuts between shots quicker.
- The team had to re shoot further footage to get more of Alfie going in and out of shops - this was to add to the time pressure of the challenge. At first the VT didn't show much of a challenge - this is why we wanted to emphasise the element of time pressure by making it more fast paced.
- At the end of the the fine cut, Alfie pronounced Adeline's name wrong so we asked them if they could cut this piece out so that Alfie just says "I've got a few surprises..." - the audio was also out of sync for this so we asked if this could be resolved.
Final cut:
Feedback:
- I really liked how the VT turned out - the team made the VT much faster paced to add the element of time pressure.
VT 2 - Online Fails
Rough cut:
Feedback:
- The voiceover at the beginning was quiet compared to the rest of the VT - we asked them if they could increase the volume to between -6 and -12 dB to match the volume of the rest of the of the VT.
- The footage of Josie needed to be flipped so that there is continuity through the VT and so that the eyelines of the characters match.
- The colour correction needed to be done
- The fade to black at the end needed to be removed (the same was true of all VTs) to make the mix to studio smoother.
Final cut:
Rough cut:
Feedback:
- The voiceover at the beginning was quiet compared to the rest of the VT - we asked them if they could increase the volume to between -6 and -12 dB to match the volume of the rest of the of the VT.
- The footage of Josie needed to be flipped so that there is continuity through the VT and so that the eyelines of the characters match.
- The colour correction needed to be done
- The fade to black at the end needed to be removed (the same was true of all VTs) to make the mix to studio smoother.
Final cut:
Feedback:
- The lower thirds were added to display any information the viewer may need - e.g. name and occupation - this also keeps them consistent through the production as they are used to introduce people in both the studio and other VTs - it is important that the branding stays consistent across the entire production
- The colour correction has been done
- I like the way this VT turned out - it explores the topic of online shopping fails whilst adding gravity to the topic by interviewing a trading standards representative. The audience can use the information provided to find out what to do if they find themselves in a similar situation.
VT 3 - Old To New
Rough Cut:
Feedback:
- The font needed to be changed to match the eras - the fonts looked oddly placed
- Colour grading needed to be done to match the footage to the eras they are displaying
- The details of the outfits still needed to be added so that the audience know where they can purchase these items
- The transitions between the eras needed to be more noticeable but still smooth - it wasn't noticeable that the era changed between the 60s and 70s
Final cut:
Feedback:
- I like how this VT turned out - the colour grading matches the eras
- The font style and placement also works a lot better
VT 4 - DIY
Rough Cut:
Final Cut:
Rough Cut:
Feedback:
- We thought the rough cut was very good and polished already - we suggested that they featured more of the process of making the top
- We suggested to the VT team that there needed to be more footage of Bonnie making the top so that this was more central to the story
- We liked the story the VT takes - we liked the mixture between the her background / pathway into running her own business and her showing how the top is made
- We suggested that they add a voiceover to clarify the direction of the story.
- As this was a rough cut, there were still jumps in the cuts which hadn't been covered
- There was no lower third introducing Bonnie - other VTs have used lower thirds to introduce their guests so this needed to be consistent.
Feedback:
- This VT looks very professional and has a clear story - it works well with Adeline voicing it over
- The jump cuts were covered well with footage which aided the narrative of the story
- The lower third has been added to introduce Bonnie and establish her occupation
Overall I am very happy with all the VTs. They fit the tone of our channel - there is a good mixture between light hearted challenges and informative information. The Old To New VT really embodies the anti-mainstream tone we were aiming for - fashion shoots are usually more clean cut but this VT has much more of a unique / original / alternative tone.
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