I started off by looking into how using colour can affect emotion.
"Our response to colour varies depending on culture and context" - suggesting that people from different cultures or who have different living situations may interpret colours in different ways. Therefore it is important to note who our target audience is so that we use the correct colour treatment in order to have the desired outcome. As our project is a mockumentary, I will treat the colour in line with the conventions of the comedy genre whilst also using colour to reflect the subject matter of the piece. For example, in this clip from Red Nose Day edition of Philomena Cunk, a warm colour treatment has been given to reflect the subject matter of charity and the warmth in giving.
"Saturated vibrant red tones for comedies" - it has been noted that comedies often featured vibrant colours which are often red in tone. This can be seen in examples such as The Night Before. This colour treatment helps to evoke emotions such as joy, laughter etc. which is the aim of the comedy genre and therefore provides the rationale as to why this colour treatment is often used.
To further my research into colour theory, I also looked into the colour wheel which displays which colours are usually used to evoke which emotion.
This colour wheel displays that the best colours to use to evoke the emotion of joy / surprise (which is often the aim of a comedy) are yellow and green. This suggests that as well as using saturated red toned colours, some yellow and green should be woven into the scenes as well.
I also looked into how colour can be used in an exaggerated manner to further evoke emotions within the audience.
As shown through this video, colour can also be used to create a heightened sense of reality. Using dramatic, saturated colour casts can transport the audience into a heightened sensory state meaning that their reception of the product is also heightened. I could use this technique in our mockumentary to exaggerate colours and therefore exaggerate the emotions evoked. I will test this in the test shoot as I am unsure whether this would work for the genre of our product, however, it will be a good experiment and could deliver some good, impactful results if it does work.
What I have learnt:
- Colour is important in terms of the emotions evoked in the audience. The colour should be thought through carefully, considering the culture and context of the audience as well as which emotion we are attempting to elicit from the audience.
- Reds, yellows, greens and vibrant colours are all proven to be successful in the comedy genre, therefore I could emulate this through the colour grading of our project in order to fit in with the conventions of the genre.
- As our project is a hybrid between the documentary genre and the comedy genre, more consideration needs to be put into the colour treatment. I will need to consider which colours to use in terms of the emotion we wish to evoke from the audience but also which colours to use to keep in line with our subject matter for the documentary genre. As we have not yet decided the subject matter of the mockumentary, I do not know how I will colour grade it yet - but I will need to keep this in mind as the colour grading of documentaries often compliments the subject matter.
- I will apply colour theory to my research into the mockumentary genre.
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