Myself and Melissa put together a document to send to Simon on graphics outlining the basic idea of what style we wanted to graphics to have. This document provided the colour scheme we liked and the style of font we used.
Simon then used this to come up with his initial ideas for the graphics and logo. He put together a powerpoint to show Melissa and I. We weren't keen on any of the suggestions put forward as they were so different to the ideas we had initially had. Although Simon took inspiration from the second colour palette we provided, we decided that the red / orange colour palette works better for the tone of our show. We want our graphics and logo to stand out yet keep that clean cut look which doesn't work with this new muted colour scheme.
We fed this back to Simon who worked further on the colour scheme, logo and graphics. The next version we received of the logo was even further from what I had in mind. Simon suggested that this logo is similar to the type of logo used by magazines such as Vogue - giving our production a higher quality. I agreed that this font looks similar to the style used by Vogue, but wasn't sure whether this fitted with the tone of our programme. We wanted clean cut graphics / logo to fit with our contemporary, anti-mainstream tone - we don't want to resemble the same qualities as Vogue as this is a high end mainstream magazine.
I did like the idea of using a different font for the 'the' so this is an aspect I wanted carried over to the next version of the logo. Simon created more examples for myself and Melissa to look at. These designs were closer to what I had in mind with the orange colour scheme and sans serif font.
My favourites of these designs were the bottom two - we fed this back to Simon and suggested merging the two designs together, incorporating the style of font used in the bottom left logo with the colours used in the bottom right logo. After further discussion, we finally arrived at a logo that everyone was happy with. The logo uses Avenir Next as the font (which was mine and Melissa's original font from the pitch). I like the use of the shadow behind the 'Steal' and the 'Style', I also like the 'the' being in a different colour (but of the same colour family) and not being in capitals. This logo is consistent over all our material.
As well as designing the logo, Simon was in charge or creating the graphics such as lower thirds and price graphics for the show and VTs.
Simon shared his initial designs with us showing different varieties of lower third graphics.
Myself and Melissa agreed that the bottom lower third was most similar to the type we wanted to go for, however, we thought it extended too long across the bottom and that the pink may be too feminine for our branding as a show for both genders.
Simon took this feedback on board and made this lower third shorter and less feminine by using the one orange colour across the whole graphic. Simon also updated the 'Steal The Style' section of the lower third with the logo once that had been confirmed.
The lower thirds were originally supposed to animate across the screen so that they unfolded, however, the equipment in the gallery couldn't cope with this movement and therefore this animation juddered across the screen. As this couldn't be fixed, we decided to have the graphic stationary and fade in and out as this would give a cleaner look.
As well as these elements, Simon created the stings for the show. The stings used the same font as the logo and lower thirds and animated over an orange background. This keeps the branding of the show consistent throughout.
Overall, I am happy with the graphics for the show. Simon took on board our feedback and I feel we worked well together to produce a logo and graphics that pleased everyone. I feel the graphics embody our clean cut, contemporary tone and are similar to those you may see on E4 which is our target channel.
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