Friday 29 September 2017

DIGITAL NEWS: (Pre Production) Development Of Idea

To develop our idea, we carried out research into our chosen areas; E-Cigarettes / Campaigns, Alcohol / Hangover cures and Mythbusting as a brand.

Research about e-cigarettes:

Jason focused on the research into e-cigarettes.

“For the main carcinogen in tobacco smoke, levels in e-cigarette users were close to that of non-smokers.”
- A study, published in August 2016, suggested that smoking e-cigarettes for 30 minutes can cause arteries to stiffen, in a similar way to tobacco cigarettes. (Long term effects)
- chemical, called NNAL (known to cause lung cancer), was 97% lower in e-cigarette users compared to smokers.




The research into e-cigarettes is very mixed - proving that their long term effect can not yet be confirmed. Our next step is to get in touch with a doctor and hopefully someone from the stoptober and stay sober campaigns to find their stance on the subject.

Research about hangover cures / hangovers:


Alex focused on the research into alcohol / hangovers 


http://www.nhs.uk/Livewell/alcohol/Pages/Hangovers.aspx


- Don't drink more than you know your body can cope with
- Don't drink on an empty stomach. Food will help slow down the body's absorption of alcohol.
- Don't drink dark-coloured drinks if you've found you're sensitive to them. They contain natural chemicals called congeners, which irritate blood vessels and tissue in the brain and can make a hangover worse.
- Drink water or non-fizzy soft drinks in between each alcoholic drink. Carbonated (fizzy) drinks speed up the absorption of alcohol into your system.


- Drinking helps me sleep
- Drinking when pregnant is okay
- I can drink and still be in control
- Alcohol improves sexual performance
- Alcohol gives me a boost
- Coffee sobers me up
- There is nothing anyone can do to help a problem drinker
- A trip to the gym will undo damage caused by a night on the tiles
- Alcohol is a winter warmer
- I can save up my alcohol units for the weekend


Go Sober for October https://www.gosober.org.uk/

- Set up by Macmillan, Go Sober encourages people to stay sober throughout the entire month of October to encourage sobriety, and promote awareness and raise money for people with cancer
- Go Sober is also aimed at challenging social drinkers to change their habits and make some healthier lifestyle changes


‘Cures’ we could cover:
- Drink lots of water
- Greasy breakfast
- Line your stomach
- Pace yourself
- Don’t mix your drinks
- Have a long shower
- Painkillers
- Stay sober

Urban Myths:

Melissa focused on the research into urban myths

- ‘An urban myth is a strange or surprising story which many people believe but which is not actually true.’

Examples of urban myths- Bloody Mary- ‘The spider bite’- The licked hand- Chain letters- The slender man


Debunked common myths & misconceptions:- “Bulls hate the colour red” - Bulls are actually colour blind, they actually react to the motion of the bullfighters’ cloth as a perceived threat. - “Napoleon was short” - Napoleon was 5’7”, actually above the average height for a Frenchman of his time.- “Don’t wake sleepwalkers” - They’ll be really confused but it’s fine to do so. It’s probably more dangerous letting them sleepwalk.  - “Missing persons report” - Police don’t demand a 24-hour period before accepting a missing person's report.- “Don’t go swimming on a full stomach” - Eating before swimming doesn’t increase risk of cramps, alcohol is the biggest risk increaser. A full stomach will just make you out of breath. - “Goldfish have a 3 second memory” - Goldfish are not the smartest but they have a memory span of 3 months.





Additional research into 'myth busting':

I was in charge of gathering extra research around the area of myth busting. I decided to define the term so that we could check our stories fitted the myth busting theme of our channel.

Myth - a traditional or legendary story, usually concerning some being or hero or event, with or without a determinable basis of fact or a natural explanation, especially one that is concerned with deities or demigods and explains some practice, rite, or phenomenon of nature.

Busting - to damage or destrory

Myth busting - destroying a tradition / legend / believed fact

WIIFM - what’s in it for me (why do the audience want to know about myth busting)
- They may now be able to do something that previously they were worried about doing
- One segment may be about e-cigarettes - audience will be advised about the pros and cons of using them & whether they really are better than real cigarettes.
- One segment about alcohol & potentially hangover cures (old wives tales) - can inform audience which hangover cures work and which don’t - put this to the test? Common myths about alcohol as well.

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