Globalisation - the media in a global marketplace
Cultural imperialism - exportation of values through global media
Cultual appropriation - assumed cultural identities and the implications / effects
Homogenisation
Globalisation
Globalisation / Global dominance - considers the extent to which certain economies 'dominate' the world through the process by which global media organisations as 'cultural transmitters'.
Global media organisations can 'drown out' smaller regional voices - being to follow this lead and effectively replicate their stance and mode of production.
In terms of news, accusations that US Style Journalism is homogenising world news coverage, becoming missionaries of corporate capitalism.
By this process - establish global culture
Global media brands and output transmitting and selling formats on a worldwide scale are part of the reason globalisation happens.
An increasingly marketed media landscape on a global scale, chase big revenues and operate as any other product being sold - dependent on supply and demand.
Media giants dominate not only their country of origin, but increasingly seen worldwide
Cultural Imperialism
The potential for the media to allow one culture to dominate over another
What does this mean for storytelling and the coverage of would issues?
How do these dominant forces cover the multitude of potential stories available on a global scale?
Consequences: CNN accused of stirring up compassion fatigue through their reporting of global human suffering - rather than motivating change, causes desensitisation to the events - focusing on these 'crisis coverage' stories, global tv news ignores many more significant events and therefore they are excluded from policy debate
Globalisation - world news
When related to news, globalisation is distinct from globalisation in general - which tends to focus on socioeconomic lines such as the impact of international trading or the export of capitalist ideals and western culture
Changed the styles and presentation of news programming
EG British TV inherited its news formatting model from the US in the 1950s - dramatic tone. half an hour comprehensive coverage...
Global market place vs global representation
Why is it that major film producers find it difficult to be more representative of the original ethnicity of the text itself? Audiences are inherently diverse.
Essay Workshop
- Values of the channel may be imposed on the adaptation - e.g. BBC presents quite an idealistic view in Pride and Prejudice
- ITV to do adaptation - Producers said the new version would tease out the story’s “darker tones”.
“Pride and Prejudice is actually a very adult book, much less bonnet-y than people assume,” Raine said of the project. “I hope I do justice to Austen’s dark intelligence – sparkling, yes, but sparkling like granite.”
- what evidence is there that globalisation is impacting the adaptation?
Bride and Prejudice - directed by Gurinder Chadha - born in Kenya, raised in London - may bring western values to an adaptation based in India.
'Bollywood-style update of Jane Austen's classic tale, in which Mrs. Bakshi is eager to find suitable husbands for her four unmarried daughters. When the rich single gentlemen Balraj and Darcy come to visit, the Bakshis have high hopes, though circumstance and boorish opinions threaten to get in the way of romance.'
- brings in elements of the Indian culture in a way western cultures will understand - sense of globalisation as western values still present and maybe dominate? Costumes, dances & plots / themes are all typical of the Indian culture but mainly just the common things a western audience would understand - filmed in english language
Produced by British Production company - British understanding on Bollywood
Globalisation within the media has the potential to export cultures, values and ideologies - it can lead to globally dominant media brands
Can break down regional boundaries - interconnected - make world feel smaller - simplify
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