BBC is a well established channel meaning people trust the information coming from them - an advantage over online news channels which are relatively new on the scene and haven't had time to establish themselves as a reliable source of information.
BBC News starts with a little news sequence and a countdown sound - this is the same for all their news programmes which helps to establish their brand image. Whilst the location (and therefore shots used) may change for the local news, the theme stays very much the same.
The presenter introduces the programme and themselves before getting into the news. A title did not appear displaying the presenters name - suggesting this doesn't happen for every programme. This is interesting to see as w don't want to bombard our audience with titles either. This shows that if the presenter is clear with their speech - titles are not needed.
When the presenter introduces a topic, an image relating to that topic appears on the screen behind her. It then goes into the package with a reporter doing a voice over to some stock footage of an airport. Connecting words to images is important - helps to transform a complex topic into a simple one as the audience can understand what is being reported.
There are many similarities between online news channels and traditional news channels - they both have presenters to introduce the programme and introduce the topics to be covered in the programme. Both programmes include packages of different sorts. Packages are clearly introduced so that the audience can follow the story and structure.
The BBC news room again doesn't use a green screen - however, their set is very advanced as their budget is a lot bigger than online news channels.
What I have learnt:
- The presenter doesn't necessarily need a title to introduce them if they introduce themselves clearly verbally
- News programmes do not need a green screen if their set is good - obviously it may be a better option on a budget but it shows that a green screen isn't an integral part to a news production
- Introduction scenes are important to establish the brand - a more established brand is typically more trusted as it seems like a 'proper' news source. Using an introduction sequence in our production will help to establish our brand and hopefully present ourselves as a 'proper' and reliable news source.
There are many similarities between online news channels and traditional news channels - they both have presenters to introduce the programme and introduce the topics to be covered in the programme. Both programmes include packages of different sorts. Packages are clearly introduced so that the audience can follow the story and structure.
The BBC news room again doesn't use a green screen - however, their set is very advanced as their budget is a lot bigger than online news channels.
What I have learnt:
- The presenter doesn't necessarily need a title to introduce them if they introduce themselves clearly verbally
- News programmes do not need a green screen if their set is good - obviously it may be a better option on a budget but it shows that a green screen isn't an integral part to a news production
- Introduction scenes are important to establish the brand - a more established brand is typically more trusted as it seems like a 'proper' news source. Using an introduction sequence in our production will help to establish our brand and hopefully present ourselves as a 'proper' and reliable news source.
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